I was talking with my sister the other day who is an MD and now specializes in diet, nutrition and helps people take care of themselves to avoid taking unnecessary medication. She has so much to offer people and has a practice and clinic that is pretty successful, but I feel that she could do so much more and reach so many more people if she were to move towards an online business, blog and consultancy. She is really not so into the Internet and is in fact a bit resistant when it comes to going online and “putting herself out there”, in her words.
Although I can understand her concern with the “dangers” of the internet and social media I have to say it is just as dangerous and perhaps even more so to drive to work and back! She can’t see herself sitting at a desk in front of a computer hour after hour as she prefers the face to face approach. I can see that, I too prefer the personal touch, however my view on this subject is that regardless of what you decide to do, whatever way you perform your work, your duties, it will take hours and a great amount of your time… it takes a commitment.
In order to become successful it takes a great deal of time, and the more people who you come in contact with, the higher the percentage of success there is! If you have something valuable to offer people, such as my sister has, I feel that you can’t afford to ignore social media, the Internet, and cyber marketing. If you don’t jump in and commit your time and attention to this powerful tool that has been opened up literally to any and everybody then you are likely to be left behind. I agree that the personal touch is still very important and should not be ignored, however in order to set the height of potential for your influence all together, social media is very important. I would say a good balance between the two is important, and neither should be neglected.
Many people are afraid of the “big brother” all-seeing eye that is obviously there with online work. But believe me, big brother has been watching you anyway, even while not online! Just having a cell phone, turned on or turned off, will transmit your presence at every minute every day! And if you have a credit card, for decades, you have been followed! The social media revolution is here to stay, so you might want to get on board before you get run over!